Thursday, March 19, 2015

Build a Line Challenge from B'Sue Boutiques, Elizabeth Hildreth of MadScientistsDesigns, Part Three

Welcome the the 3rd and final Blog Hop of the B'sue Boutiques Build A Line Challenge (BALC). In this leg of the hop you get to see the whole line revealed.

Master Class

 For the past three months a diverse group of 55 jewelry artists have participated in a jewelry design master class led by Brenda Sue Lansdowne. We learned about designing a cohesive line within a specific price range. This class has been invaluable for all of us.

Lessons I've Learned

This class has helped me focus on planning and completing a cohesive line of jewelry. (No small feat!) My line includes necklaces, earrings, and a hand bracelet. I tend to make things as inspiration strikes, so having to focus on a single line was surprisingly a bit of a struggle. Ha! 

I learned about the different categories of jewelry makers: hobbyist (that's me!), jewelry maker, or jewelry designer (what I am going to be). Read more about my discovery here.

Take aways

  • Focus - keep your eyes on the prize, cohesive lines sell best
  • Impulse Pricing - know what impulse price points are and how to use them effectively
  • Know the Pricing Pyramid - the lowest pricing tier will be your bread and butter customers whose purchases allow you to make more elaborate statement pieces, plan a tier for buyers at every level of income
  • Fashion savvy - keep an eye on what is going to trend and incorporate aspects that remain true to your style
  • Read Vogue - they seem to be ahead of the curve with up and coming trends such as styles and colors that will trickle down through all aspects of fashion
  • The Devil Wears Prada - yes, yes she does

My Line

I call my line Going To The Bazaar. Classic Moroccan, Spanish, Indian, and Middle Eastern jewelry inspired me and I added a Bohemian flair. I love the lush look of the jewelry from this region, but in silver and gold with gemstones it would be prohibitively expensive. I decided to make an affordable line with the same rich, luxurious feel. I'm pretty proud of it and I hope you like it too! :-)

The Reveal: Going To The Bazaar

Hand Bracelet in Ruby Red from the side $35.00

Hand Bracelet In Ruby Red

Hand Bracelet In Ruby Red from the front

Hand Bracelet in Ruby Red from the back
Hand Bracelet in Ruby Red from the side
Necklace in Ruby Red with Crystals $25.00
Necklace in Ruby Red with Crystals front close-up
Necklace in Ruby Red with Crystals rear view
Earrings in Ruby Red with Thin Side Down front view $27.00
Earrings in Ruby Red with Thin Side Down front/rear view
Necklace in Ruby Red Long Length $20.00
Necklace in Ruby Red Long Length front close-up
Necklace in Ruby Red Long Length rear close-up
Earrings in Ruby Red with Thin Side Up front view $27.00
Earrings in Ruby Red with Thin Side Up front/rear view
Necklace in Sapphire Blue with Crystal Chain $40.00
Necklace in Sapphire Blue with Crystal Chain
Necklace in Sapphire Blue with Crystal Chain close-up
The Ruby Red and Sapphire Blue pieces shown feature Swarovski crystals. All of these pieces will be available for purchase in my Etsy shop, MadScientistsDesigns, by April 1st. All will be custom orders and made especially for you.

All of the jewelry features handmade clasps and ear wires, B'sue Boutiques filigrees with hand-painted details and hand wire-wrapped bead dangles. Prices range from $20 - #40 for the pieces featured.

Custom color and customization is available on any of the pieces. Currently available colors are Swarovski crystals in ruby red and sapphire blue, crystals in topaz, and glass beads in amethyst purple.

Time to Hop

Hop on over to the next stop. I hope you enjoyed the reveal. Tell me what you think! ~Elizabeth

Brenda Sue Lansdowne, B'sue Boutiques Jewelry Making Outside the Box
Cynthia Wainscott  Exotic Peru
Carole Carlson  Beadsophisticate
Lynn Stinten  Dragonzwench
Marica Zammit  Bead Lovelies
Catherine Shattuck  VRBrose
Michaele Collie  The Vintage Gem
Mary Craig  Jewelry Alchemy
Lee Koopman  Strega Jewelry
Erin Whitacre  Shattered Time Jewelry
Monica Casady  MJCasady Copper Works
Leila West  Leila Nicole Designs
Cindy Peterson  Howling Dog Jewelry
Leila Belcher  Leila Bee Designs
Gloria Allen  Wings and Beads
Pamela Anger  Novegatti Designs
Tammy Adams  Paisley Lizard
Lynda O'Mara  LOmara Creative
Elizabeth Hildreth  ---- YOU ARE HERE ----  MadScientistsDesigns
Dana Hickey  Wind Dancer Studios
Janet Calardo  Jan Lea Designs
Maria Clark  Sweet Willow Designs
Lori Beekman  B. Accessorized
Jennifer Kroeger  Relic Charm
Amy Jorgensen  Hoarder's Corner
Ingrid Anderson  Lilis Gems
Louise O'Shields  Desire Divine Jewels
Susan Killam  Killam Creative
Nike Bottalico  Nike Bottalico
Susan Bowerman  Woodside Wireworks
Jan Peters  Stylized Vintage
Gina Hockett  Freestyle Elements
Linda Anderson  From the Bead Board
Teresa Shurter  TreeZ's Treasurs
Melissa Latimer  Smithed Up
Nadine Edris  Moondance Jewelry
Lori Meyer  Parisienne Girl
Jennifer Merrill Williams  Artists of All Stripes
Denise Lussier Poirier  Jewelry by Denise
Renee Allen  Small Stuff Design
Autumn Adams  Autumn Dawns
Elizabeth Owens  1996 Shabby Lane
Sandra Ballard  Mama San's Mojo
Coral Law  ab:coraldesign


  1. Beautiful line Elizabeth! I want that red necklace! lol So cool :-)

    You did a wonderful job and your line has room for growth too if you wish to do so because you can easily start offering other colors in addition to red and blue.

    All the best!

  2. Great job and so different than your previous really pushed the ticket in such an intelligent way. I feel with every blog I look at today that you are now teaching me.

  3. I can imagine worn together as a set they're just beautiful! Well done ma'am!

  4. I love this line, Elizabeth. I love your compositions, your colors, and the theme was a winner coming out of the gate! Your blog post was awesome, too. You summarized the high points wonderfully. Great post, beautiful line, just perfect!

  5. I love your composition and color choices in this design. Great job.

  6. These pieces are very intricate and beautiful!

  7. I love this look. I have no doubt it will appeal to a LOT of people. Very well done. =)

  8. I love the exotic look of your line. The designs are wearable and luxurious-looking at the same time. Well done.

  9. I love your final looks, I think you have really taken this to heart.. but .. I think you are underpricing.. just alittle, not a lot.. instead of $20 maybe 25 or 26, etc.. you have created lovely pieces and they are worth more.

  10. I absolutely love this line and the theme. So elegant and rich looking. Really good work. Such a privilege to work with you and the other artists during this challenge. Good luck to you.

  11. A very clean look and great design. I am glad you the custom order so the bracelets will fit each customer. This is a simple look but will reach many. Love your Blog as I can clearly read it and the pictures are outstanding, you can see all the detail in each piece clearly.

  12. Clean uncluttered and very much a line.
    It has come together beautifully.

  13. Beautifully done, the style is absolutely stunning! Love the whole line! You have a great design that is appealing across any style - Congrats!

  14. A beautiful and classic-looking line, Elizabeth ... you've done a great job. I love the exotic flair with the simple colors ... perfect! It's been a great time being in the class with you! ~ signed, the other crazy cat lady ;)

  15. They are gorgeous. Bohemian style is always in the trend so I think you will sell them quickly on etsy. Have you thought about other color as well, like Emerald green, Citrine Yellow and etc.?

  16. Very lovely creations. Both the red and blue are appealing. I have always loved this style of jewelry! Ingrid

  17. Great blog post on your new line, Elizabeth! The pieces are rich looking, and the jewel tones are timeless. I agree with Coral about the Bohemian look trending now. Congrats on your new line, it looks great!

  18. Lovely line Elizabeth .. made for a queen and her court .. GREAT job :-)

  19. Great Blog and Beautiful Cohesive Jewelry! LOVE!! I have loved this class and being in it with you and all the other participants! Way to go, best wishes and happy sales to you!

  20. Wonderful blog with fantastic photos and beautifully done creations, Elizabeth!!

  21. What a gorgeous and cohesive line you have created. I love the elegance of the whole line, well done my friend.

  22. A great line love the filigree used in the designs. Great blog too the info you wrote about.

  23. Reminds me of the 1928 line of jewelry. Very nostalgic and Victorian. Well done!

  24. This is really well done, Elizabeth! I love Going to the Bazaar. :)


  25. I love the vintage patina you have achieved and the dark red touches are gorgeous! Make lots and good luck to you!

  26. So very Vintage Elegance, luv the look well done.

  27. Great photos of a beautiful line. Very classy and I bet a good seller!! Well done.

  28. Elizabeth--great blog and great line. I like the way you used the same stamping in so many different ways, with the option of different colors. Congratulations!

  29. Elizabeth--I was loving your line with the hand flower bracelet and all in red and then I got to the blue!! So beautiful! Very stately and elegant. I can so see these pieces in emerald, teal, lavender, fuchsia and more of the swarovski colors. Way to go!! I look on you as the person who started our convo on flower hand bracelets and you totally rock them! So sorry it took me so long to get to everyone's blogs--still have more to go! :):)

  30. Wow, I did feel like I was at what I would imagine a Bazaar looking at your beautiful line. I love the hand bracelet, and I think you did achieve that feel that you were going for. Cohesive and beautiful, I absolutely love it. Great job!

  31. Elizabeth what a phenomenal job!!! Your jewelry line is truly enchanting for sure!!!! Each piece is absolutely beautiful and I love how you ae able to create a variety of colors for each piece now that is truly priceless!!!!! You are an amazing artist for sure!!!!! ~Louise