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| Going To The Bazaar in ruby red |
Welcome to Part Two of the Build A Line Challenge blog hop sponsored by B'sue Boutiques. Over at the class we've been discussing so many parts of building a line. Here are my thoughts on a few of them:
Pyramid Pricing
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| Pyramid Brand and business model in the luxury industry from e-university |
We've been discussing how having multiple price points increases sales and allows people to "start small" when collecting your jewelry. Many of the top design houses use this strategy in their pricing which takes them from the runway to the department store.
The majority of your business comes from the lower section of the pyramid at $15-$50. Then you move into the "over-the-top" pieces which are more elaborate at about $50-$120. The top of the pyramid is your custom, one-of-a-kind, (often commissioned) jewelry at $120+. Most of my designs fall into the the lowest section and I'll be expanding into the middle and upper sections later this year. (Wait til you see what I have planned!) ;-)
Cohesive collections
I'm really happy with how well my vision for this collection is coming along. I have several pieces in the works and also several finished pieces for you to see. I also started a Pinterest board to showcase my new collection, some inspirational pictures, and also the clothing that it might go well with. Check it out here.
New Additions
During the last blog hop, I asked you what colors you'd like to see in the Going To The Bazaar Collection. One of them was purple.
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| Going To The Bazaar earrings in lilac purple |
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| Going To The Bazaar earrings in topaz |
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| Going To The Bazaar earrings in ruby red |
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| Going To The Bazaar necklace in ruby red |
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| Going To The Bazaar hand bracelet in ruby red |
Did you miss the 1stBlog Hop post? Click HERE
Now, hop on over to the next blog! Don't forget to join us for the final hop where everyone reveals their entire collections on March 20th!
Brenda Sue Lansdowne, B'sue Boutiques Jewelry Making Outside the Box
Marcia Tuzzolino Aurora Designs
Jann Tague Clever Designs by Jann
Judy King Apt to Wander Studio
Linzi Alford Magpie in the Sky, Spoil Heap Tales
Cynthia Wainscott Exotic Peru
Carole Carlson Beadsophisticate
Lynn Stinten Dragonzwench
Marica Zammit Bead Lovelies
Catherine Shattuck VRBrose
Michaele Collie The Vintage Gem
Mary Craig Jewelry Alchemy
Lee Koopman Strega Jewelry
Erin Whitacre Shattered Time Jewelry
Monica Casady MJCasady Copper Works
Leila West Leila Nicole Designs
Cindy Peterson Howling Dog Jewelry
Leila Belcher Leila Bee Designs
Gloria Allen Wings and Beads
Pamela Anger Novegatti Designs
Tammy Adams Paisley Lizard
Lynda O'Mara LOmara Creative
Elizabeth Hildreth ---- YOU ARE HERE ---- MadScientistsDesigns
Dana Hickey Wind Dancer Studios
Janet Calardo Jan Lea Designs
Maria Clark Sweet Willow Designs
Lori Beekman B. Accessorized
Jennifer Kroeger Relic Charm
Amy Jorgensen Hoarder's Corner
Robin Reed Artistry: Handcrafted Bead Designs
Ingrid Anderson Lilis Gems
Louise O'Shields Desire Divine Jewels
Susan Killam Killam Creative
Mary Katherine Deis The Rose Sword: Artisan and Vintage Collectible Jewelry
Nike Bottalico Nike Bottalico
Susan Bowerman Woodside Wireworks
Kristy Le Kristy Le Trendy Jewelry Designs
Jan Peters Stylized Vintage
Mitzie Crider Needful Luxuries Occasional Blog
Gina Hockett Freestyle Elements
Linda Anderson From the Bead Board
Alexandra Sefton Imaginary Jewelry and Altered Art
Melida Boman The Journey of Pens and Things
Teresa Shurter TreeZ's Treasurs
Melissa Latimer Smithed Up
Renee Hong Fine and Dandy Jewelry and Art
Nadine Edris Moondance Jewelry
Lori Meyer Parisienne Girl
Jennifer Merrill Williams Artists of All Stripes
Denise Lussier Poirier Jewelry by Denise
Renee Allen Small Stuff Design
Autumn Adams Autumn Dawns
Elizabeth Owens 1996 Shabby Lane
Kat BarronMiller Midnight Kat Productions Art Jewelry
Sandra Ballard Mama San's Mojo
Coral Law ab:coraldesign
Looking beautiful! I especially like the ruby red.
ReplyDeleteI agree! Coming along quite nicely! Love the colors in your variety too - AND variety of colors!!
ReplyDeleteYep I agree. It's coming along beautifully. Very cohesive and distinctively you. Perfect!
ReplyDeleteBravo Elizabeth!
Marica Zammit
Bead Lovelies
These all fit your line so well!
ReplyDeleteElizabeth, these are stunning. I would be proud to wear any of it!
ReplyDeleteCheers,
Susan
Very cohesive and lovely jewelry. I especially love the earrings! ~Ingrid
ReplyDeleteLove your blog and your jewelry designs are gorgeous!
ReplyDeleteI love the look, and yes, it's really coming together in a very cohesive way.
ReplyDeleteYes, yes, yes! It is coming together, flowing nicely and looking spectacular! Great work!!!
ReplyDeleteYou have a fabulous
ReplyDeleteit is very cohesive and I can picture lots of people wearing it. Love your style and you colors share quite a few of your pictures
Gorgeously exotic and yet very wearable pieces. They definitely have the look of being made by the same person. I love the rich colors you've chosen so far.
ReplyDeleteI love the colors so much. I still think a Cobalt blue would be stunning as well. Your designs are spectacular. Very inventive use of the components.
ReplyDeleteI really like how you are using these components. adding just daubs of color really make them pop. good show!
ReplyDeleteI'm loving the way your line is coming together! Your use of color in each set makes them pop, especially the way you color the metal. Nice work!
ReplyDeleteReally nice line you've got going, Elizabeth ... elegant and classy! Love that you've kept the colors mostly natural.
ReplyDeleteReally pretty and I love how you have the variety of types of pieces! Will you have different colors too--purples, turquoises, oranges, etc.? Really like the unusual hand jewelry. :)
ReplyDeleteGreat info you've shared here Elizabeth. Thanks so much. Your line is coming along beautifully. Anxious to see your finished line.
ReplyDeleteLove your short and sweet blog post, excellent photos, and your line is FABULOUS. You nailed it, Elizabeth!
ReplyDeleteI just love your collection and it great beauty. I love the stampings your using for your line, I'll have one pair of earrings made with it too, it's such an elegant stamping.XOXO!
ReplyDeleteElizabeth .. wow very beautiful jewelry pieces .. I love the components you selected .. simply beautiful .. looking forward to seeing more of your pieces on March 20th
ReplyDeleteExotic and very wearable. This is an excellent line. Well done!
ReplyDeleteVery nice. The red is my favorite also.
ReplyDeleteGreat line design. Really unique. love the earrings.
ReplyDeleteElizabeth, your line is just wonderful and very cohesive. Love the colors so far, and can't wait to see the rest of the your line.
ReplyDeleteLooking forward to seeing your finishe line
ReplyDeletePerfect coloring matched with your vintage brass. Beautiful stuff, this will work with so many styles it has a really wide appeal. Well done!
ReplyDeleteLovely & beautiful! Very appealing pieces and just my style! I love your work Elizabeth! I cannot wait to see all of your work. I wish you the best and a most successful venture~
ReplyDelete~nike
Rich & Elegant creations!
ReplyDeleteYou are SUCH a talented artist, my friend. Just adore your work!!
ReplyDeleteThese are sooo pretty! Lovely designs, very cohesive! Great Job!!! Have a Blessed Day!
ReplyDeleteVERY NICE, hot colors and love the illustration of the pyramid, I didn't have one, but just going by things read over and over again through the years and what happened to me when I made jewelry for a living before I had my supply business. There's an extra level in your illustration, but hey, people could take it that way too. The whole purpose behind this challenge was to get a cohesive line that would sell and NOT to ignore the bottom tier, which is far too often done among artists. We are NOT selling out to offer things for under 50.00. We are graciously considering that there are folks who would love to have a bit of handmade work from us but simply cannot afford more. Figuring out something clever and fun that we can offer them is gracious....and it is very, very smart.
ReplyDeleteGreat theme and rich vibrant colours to go with the brass- looking forward to seeing more of your line in the final hop ! Linzi
ReplyDeleteWow, love the rich colors of your pieces! Nice job, your line is gorgeous!
ReplyDeleteElizabeth--I agree, it is all coming together nicely. I'm glad you added the illustration of the pyramid. I'm looking forward to seeing all of your levels!
ReplyDeleteVery pretty and coheesive. I love the filigree that you have chosen and pieces so far. Thanks for the Pyrmid illustration.
ReplyDeleteGorgeous!
ReplyDeleteI've really been enjoying watching your line come to life - it's beautiful!
ReplyDeleteYour designs are lovely, i Think your clean design and Its versatility will make it successful! I can't wait to see the whole line tomorrow:)
ReplyDelete