MadScientistsDesigns Blog: March 2015

Welcome the the 3rd and final Blog Hop of the B'sue Boutiques Build A Line Challenge (BALC). In this leg of the hop you get to see the whole line revealed.

Master Class

For the past three months a diverse group of 55 jewelry artists have participated in a jewelry design master class led by Brenda Sue Lansdowne. We learned about designing a cohesive line within a specific price range. This class has been invaluable for all of us.

Lessons I've Learned

This class has helped me focus on planning and completing a cohesive line of jewelry. (No small feat!) My line includes necklaces, earrings, and a hand bracelet. I tend to make things as inspiration strikes, so having to focus on a single line was surprisingly a bit of a struggle. Ha!

I learned about the different categories of jewelry makers: hobbyist (that's me!), jewelry maker, or jewelry designer (what I am going to be). Read more about my discovery here.

Take aways

Focus - keep your eyes on the prize, cohesive lines sell best

Impulse Pricing - know what impulse price points are and how to use them effectively

Know the Pricing Pyramid - the lowest pricing tier will be your bread and butter customers whose purchases allow you to make more elaborate statement pieces, plan a tier for buyers at every level of income

Fashion savvy - keep an eye on what is going to trend and incorporate aspects that remain true to your style

Read Vogue - they seem to be ahead of the curve with up and coming trends such as styles and colors that will trickle down through all aspects of fashion

The Devil Wears Prada - yes, yes she does

My Line

I call my line Going To The Bazaar. Classic Moroccan, Spanish, Indian, and Middle Eastern jewelry inspired me and I added a Bohemian flair. I love the lush look of the jewelry from this region, but in silver and gold with gemstones it would be prohibitively expensive. I decided to make an affordable line with the same rich, luxurious feel. I'm pretty proud of it and I hope you like it too! :-)

The Reveal: Going To The Bazaar

Hand Bracelet in Ruby Red from the side $35.00

Hand Bracelet In Ruby Red

Hand Bracelet In Ruby Red from the front

Hand Bracelet in Ruby Red from the back

Hand Bracelet in Ruby Red from the side

Necklace in Ruby Red with Crystals $25.00

Necklace in Ruby Red with Crystals front close-up

Necklace in Ruby Red with Crystals rear view

Earrings in Ruby Red with Thin Side Down front view $27.00

Earrings in Ruby Red with Thin Side Down front/rear view

Necklace in Ruby Red Long Length $20.00

Necklace in Ruby Red Long Length front close-up

Necklace in Ruby Red Long Length rear close-up

Earrings in Ruby Red with Thin Side Up front view $27.00

Earrings in Ruby Red with Thin Side Up front/rear view


Necklace in Sapphire Blue with Crystal Chain $40.00

Necklace in Sapphire Blue with Crystal Chain

Necklace in Sapphire Blue with Crystal Chain close-up

The Ruby Red and Sapphire Blue pieces shown feature Swarovski crystals. All of these pieces will be available for purchase in my Etsy shop, MadScientistsDesigns, by April 1st. All will be custom orders and made especially for you.

All of the jewelry features handmade clasps and ear wires, B'sue Boutiques filigrees with hand-painted details and hand wire-wrapped bead dangles. Prices range from $20 - #40 for the pieces featured.

Custom color and customization is available on any of the pieces. Currently available colors are Swarovski crystals in ruby red and sapphire blue, crystals in topaz, and glass beads in amethyst purple.

Time to Hop

Hop on over to the next stop. I hope you enjoyed the reveal. Tell me what you think! ~Elizabeth

Brenda Sue Lansdowne, B'sue Boutiques Jewelry Making Outside the Box

Marcia Tuzzolino Aurora Designs

Jann Tague Clever Designs by Jann

Judy King Apt to Wander Studio

Linzi Alford Magpie in the Sky, Spoil Heap Tales

Cynthia Wainscott Exotic Peru

Carole Carlson Beadsophisticate

Lynn Stinten Dragonzwench

Marica Zammit Bead Lovelies

Catherine Shattuck VRBrose

Michaele Collie The Vintage Gem